How to Exploit Buying Decisions with Cognitive Bias

How to Exploit Buying Decisions with Cognitive Bias

Have you ever heard stories about movies inserting subliminal ads back in the 1950s? Popcorn and Coca-Cola sales allegedly increased due to single frame messaging inserted into a film that was playing at multiple frames per second. It was too fast for the human eye to...
6 Smart Ways to Win Millennials Using Marketing Strategies

6 Smart Ways to Win Millennials Using Marketing Strategies

There is a reason every marketer today is putting Millennials on top of their lists. Wielding an annual buying power exceeding trillions of dollars, these 18- to 34-year-old consumers who make up 25% of the US population is one lucrative market. Pushy, annoying,...
Read This before Your Website Gets Hacked

Read This before Your Website Gets Hacked

What comes to mind when you think about security protection for your business website? Judging from the rising statistics for website security breaches, the answer is probably “Nothing.” Many business owners assume that their business is too small to be of interest to...