The Internet Has Changed Marketing—Is It for Better or?

The Internet Has Changed Marketing—Is It for Better or?

Things used to be done differently in the marketing world. Before, you needed huge budgets and marketing experts to advertise your products and services through traditional media. Now, you can effectively market with as little effort as having a social media account...
Why Your World Would End if Marketing Disappeared

Why Your World Would End if Marketing Disappeared

Marketing is the mechanism through which a product or service is rolled out and promoted to prospective customers. The amount of success a business enjoys is derived from the strength of its marketing efforts, which span advertising, sales, promotions and public...
A/B Testing? Multivariate? Which Should I Use? When?

A/B Testing? Multivariate? Which Should I Use? When?

The concept of testing variations of a web page to increase conversion might seem to be a highly technical and obscure activity. Relax: though it is somewhat scientific, it’s by no means rocket science. It’s actually very easy to understand and do. Scientific...
How to Track Offline Traffic with Social Media Metrics

How to Track Offline Traffic with Social Media Metrics

Are your brochures, flyers, and television advertisements working for you? Some customers will see your product advertised and will immediately make a purchase, but the majority of today’s consumers need more information before they invest in a product, hence the...