Topics for Success

Five Actions That Develop the Wealth Mindset

Probably the biggest difference between wealthy people and poor people is their perspective toward money: the wealthy think about their money and the poor mostly worry about it. The wealthy engage in proactive and constructive thought about how to earn more, keep...

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7 Fears You Must Overcome to Succeed in Business

“Everything you want is on the other side of fear”–Jack Canfield Fear typically rears its ugly head when you finally decide to do something big, like start a business or scale your current one. Statistics about business failures do not help; they just make your fears...

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How to Exploit Buying Decisions with Cognitive Bias

Have you ever heard stories about movies inserting subliminal ads back in the 1950s? Popcorn and Coca-Cola sales allegedly increased due to single frame messaging inserted into a film that was playing at multiple frames per second. It was too fast for the human eye to...

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Why Your World Would End if Marketing Disappeared

Marketing is the mechanism through which a product or service is rolled out and promoted to prospective customers. The amount of success a business enjoys is derived from the strength of its marketing efforts, which span advertising, sales, promotions and public...

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A/B Testing? Multivariate? Which Should I Use? When?

The concept of testing variations of a web page to increase conversion might seem to be a highly technical and obscure activity. Relax: though it is somewhat scientific, it’s by no means rocket science. It's actually very easy to understand and do. Scientific Method...

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Read This before Your Website Gets Hacked

What comes to mind when you think about security protection for your business website? Judging from the rising statistics for website security breaches, the answer is probably “Nothing.” Many business owners assume that their business is too small to be of interest to...

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Introducing: My Online Sales Machine

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